Overall, the challenging paradigm, based on the principles of population health, continues to score successes through such strategies as reducing the legal blood alcohol concentration. General deterrence, especially utilizing random enforcement methods, has achieved permanent reductions in alcohol related crashes, as has administrative license revocation. Treatment combined with license suspension and ignition interlocks reduce recidivism and accidents. Tougher penalties, the major emphasis of the dominant paradigm, show no promise at all. Drunk driving continues to be an issue of concern in the country and is increasingly causing many deaths and injuries on the roads, many of which are unwarranted. The recent past has witnessed laws and programmes which are meant o curb this vice. Organizations and lobbies have not been left behind and all of these are fighting to make our roads safe for everyone. New and tough rules are being put in place to mitigate the grim trends. However, al